Presentation of Belarusian cosmetics in the heart of the European Union

On June 6, the presentation of «Bielita» cosmetics organized by the Embassy of Belarus in Belgium took place in Brussels. Among those invited are numerous representatives of the Belgian business, as well as spouses of ambassadors from many countries of the world (Armenia, Argentina, Bulgaria, South Korea, Japan, etc).

Representatives of the Belarusian company told the audience about its history, competitive advantages and sales geography of Belarusian cosmetics.

On June 7, «Bielita» will hold negotiations with one of the largest retailer in Western Europe «Carrefour» on prospective supplies of Belarusian cosmetics to the shelves of Belgian stores.

A number of representatives of the Belgian business have already expressed interest in promoting Belarusian cosmetics. In their opinion, Belarusian cosmetics have serious potential for promotion both in Belgium as well as far beyond its borders.

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